Stated Preferences for Consumption of Sea Urchin: A Choice Experiment in Sardinia (Italy)

Roberto Furesi, Fabio A. Madau, Andrea Palomba & Pietro Pulina
In Sardinia sea urchin (Paracentrotus lividus) roe is a basic ingredient for several dishes (e.g. pasta, pizza, croutons) and its demand is constantly increasing. However marketable value of local sea urchin appears to be potentially higher than the current value. This paper aims to estimate the value of a based sea urchin dish according to the stated preference of consumers. A Choice Experiment (CE) analysis on 475 consumers was carried out in order to estimate...
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