Do South African Consumers have an Appetite for an Origin-based Certification System for Meat Products? A Synthesis of Studies on Perceptions, Preferences and Experiments

Johann F. Kirsten, Hes Vermeulen, Karlien Van Zyl, Gerrie Du Rand, Henrietta Du Plessis & Tessa Weissnar
The introduction of Protected Designation of Origin (PDO) type certification schemes in countries outside Europe is a recent phenomenon as the philosophy of origin based foods obtains global traction. It is therefore interesting to understand whether consumers in these countries have a similar appreciation for these certification schemes and whether they are willing to pay a premium if the origin of the product is guaranteed. The Karoo Lamb case in South Africa provides an ideal...
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