Consumers’ Food Choosing Behavior under Nested Structure

Maurizio Canavari, Seyed Mojtaba Mojaverian, Hamid Amirnejad & Sina Ahmadi Kaliji
This study aims to investigate the consumers’ dairy food choice behaviours and preferences and their affecting factors based on a sample collected in Sari, Iran in 2018. This research used the nested logit model. The results revealed that yoghurt, milk and cheese were the most preferred among dairy products and older consumers were more interested in low-fat dairy products. Affecting factors on consumers’ preferences indicated that price and family expenses decreased the probability of their...
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