Nutraceutic Food: Testing The Consumer’s WTP for Sunflower PUFA Oil

F. Rosa, F. Nasssivera & M. Taverna
Nutraceutical foods are supposed to procure medical or health benefits beyond the effects of nutrients compounds alone. However, few of them are accompanied by convincing health claims, as the response to nutraceutical components varies from subject to subject, depends on the concentration of bioactive components and their efficacy must be tested in repeated clinical trials. Many medical studies have proved the non-substitutable roles of polyunsaturated essential fatty acids (PUFA) in many biological and regulatory patterns....
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