Attitude changes through speed-dating conversations between farmers and citizens

Jessica Berkes & Marcus Mergenthaler
Alienation between farmers and citizens has increased with agriculture’s intensification and specialization in food supply-chains. More direct and equal dialogue formats are called for. Our research aim is to analyze to what extent a specifically designed dialogue format contributes to attitude changes among farmers and citi- zens. In a speed-dating format between farmers and citizens short conversations were organized. Attitudes were measured before and after the conversations. Fact-based and personal statements within the conversa- tion...
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