Conceptualizing commitment to quality in an elementary school: Factor analysis of the effect of communication on employee attitudes and behaviours for Quality Management

Carine Lavoie
Although the literature establishes the importance of employee commitment and communication, there is a lack of empirical research focusing on communication's precise role for Quality Management (QM). Within the context of change, this thesis demonstrates that communication contributes to commitment by targeting both attitudes and behaviours. These findings were used to build a content analysis identified communication initiatives within a school's QM program and an interview linked those initiatives to desired changes in attitudes and...
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