INDUSTRY STRATEGIC PLANNING AND COORDINATION: THE CASE OF THE TEXAS VEGETABLE INDUSTRY

Charles R. Hall, Conrad P. Lyford, Charles R. Hall & Conrad P. Lyford
The produce industry in Texas is currently faced with several issues that can potentially negatively effect fruit and vegetable participants. To combat these issues producers and other industry participants recently developed a task force to lead the produce industry through a detailed strategic planning process. This task force used a Framework for Industry Strategic Planning and Coordination (ISPC) developed by Lyford et al. as a model to guide its strategic planning efforts. Using this framework...
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