FACTORS INFLUENCING CONSUMERS' LIKELIHOOD OF PURCHASING SPECIALTY FOOD AND DRINK PRODUCTS ON-LINE: RESULTS OF CONSUMER REVIEWS OF 12 SELECTED SITES

Gregory K. White & Gregory K. White
A total of twelve companies marketing specialty food and drink products on the World Wide Web were identified for this study. Four each marketed coffee, salsa, and seafood. Over a three week period, 163 respondents completed a total of 973 site evaluations. While respondents preferred to purchase products from a retail store, the majority identified at least one product from the sites which they would likely purchase on-line in the next six months. Respondents who...
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