A STUDY OF ASIAN-AMERICAN RICE DEMAND IN HOUSTON, TEXAS

Harold L. Goodwin, Rodney B. Holcomb, M. Edward Rister, Harold L. Goodwin, Rodney B. Holcomb & M. Edward Rister
Responses to a product placement study of five long-grain rice varieties in 192 Asian-American households in Houston, Texas were utilized to estimate a quality-adjusted price model for rice demand. Quantity-dependent demand functions were estimated using actual price, quality-adjusted price, and no price scenarios. Results indicate that, although price was statistically significant, it explained very little of the variation in the quantity of rice demanded; further, income was not significant in determining rice demand for Asian...
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