Characteristics of Consumers Who Are Willing to Buy Certified Organic Produce: An Econometric Analysis

Ramu Govindasamy, Qun Gao, Joseph Heckman, Isaac Vellangany, Richard VanVranken, Ramu Govindasamy, Qun Gao, Joseph Heckman, Isaac Vellangany & Richard VanVranken
The profitability of farms in the northeastern U.S. is hampered by the high cost of production in the region. Production of high-value crops such as organic produce is one of the solutions to keep these farms viable in the region. However, production challenges and limited information related to marketing are likely to hamper the potential growth of organic agriculture in the northeastern U. S. A logit model was developed to predict who is more likely...
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