Eye Tracking Visualization

Michael Burch, Tanja Blascheck, Kuno Kurzhals, Hermann Pflüger, Michael Raschke, Daniel Weiskopf & Thies Pfeiffer
Eye tracking has become a widely used method to analyze user behavior in marketing, neuroscience, human-computer interaction, and visualization research. Apart from measuring completion times and recording accuracy rates of correctly given answers during the performance of visual tasks in classical controlled user experiments, eye tracking-based evaluations provide additional information on how visual attention is distributed and changing for a presented stimulus. Due to the wide field of applications of eye tracking and various kinds...
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