The behavioural lens: taking a behavioural vantage point to improve the success of development programmes

Lennart Kaplan, Sascha Kuhn & Jana Kuhnt
Successful programmes and policies require supportive behaviour from their targeted populations. Understanding what drives human reactions is crucial for the design and implementation of development programmes. Research has shown that people are not rational agents and that providing them with financial or material incentives is often not enough to foster long-term behavioural change. For this reason, the consideration of behavioural aspects that influence an individual’s actions, including the local context, has moved into the focus...
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