How to increase the uptake of development interventions? Considering the Theory of Planned Behaviour

Lennart C. Kaplan, Jana Kuhnt, Katharina Richert & Sebastian Vollmer
A crucial prerequisite for the success of development interventions is their uptake by the targeted population. We use the set-up of interventions conducted in Indonesia and Pakistan to investigate dis-/incentivising factors for a programme’s uptake and support. Making use of a framework grounded on psychological theory – The Theory of Planned Behaviour – we consider three determinants for intervention uptake: personal attitudes; subjective norms (influenced by important others); and the perceived ease of performing the...
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