It’s still the media. How professionalism in corporate communication influences the prioritisation of organizational environments

Rada Babic, Jochen Hoffmann & Ulrike Röttger
This article challenges the widely accepted understanding that corporate communication has been professionalised through its development from traditional press relations into integrated multi-stakeholder management. Based on a cross-cultural survey in Austria, Germany, Switzerland, Australia and Indonesia, we analyse the links between expertise, autonomy and value-orientation indicating the professionalism of senior communication managers on the one hand, and the perceived relevance of organizational environments on the other. Overall, the results show that professionalism in a traditional...
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