Understanding domestic social media use among Chinese college students under the framework of uses and gratifications

Hua Pang
Although China has the world’s largest population of social media users, little is known what drives Chinese users to adopt the country’s leading media platforms, like QQ, WeChat, and Weibo, and what gratifications are satisfied by using these fastest-growing sites. In light of the literature on the uses and gratifications theory, the study explored the essential pattern of computer-mediated communication phenomena and interaction behaviors in Mainland China. In this exploratory study, 258 college students from...
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