Editorial: Fashion communication: Between tradition and digital transformation

Nadzeya Kalbaska, Teresa Sádaba & Lorenzo Cantoni
We are happy and thrilled to introduce this thematic section of Studies in Communication Sciences (SComS), devoted to Fashion Communication. It was about two years ago when we first discussed the idea in Madrid: then we got the approval by SComS Editors, published the call, and eventually secured the outstanding collection of papers you have in your hands (or on your screen). A long and enriching journey, full of interactions, conversations, views and reviews, a...
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