Supplemental Material, jmr.18.0214-File003 - The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews

Matthew D. Rocklage & Russell H. Fazio
Supplemental Material, jmr.18.0214-File003 for The Enhancing Versus Backfiring Effects of Positive Emotion in Consumer Reviews by Matthew D. Rocklage and Russell H. Fazio in Journal of Marketing Research
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