Supplemental Material, JMR.17.0321.R3_Web_Appendix - When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options

Thomas Allard, David J. Hardisty & Dale Griffin
Supplemental Material, JMR.17.0321.R3_Web_Appendix for When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options by Thomas Allard, David J. Hardisty and Dale Griffin in Journal of Marketing Research
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