Using a Social Capital Framework to Explore a Broker’s Role in Small Employer Wellness Program Uptake and Implementation

Michele Thornton, Kristen Hammerback, Jean M. Abraham, Lisa Brosseau, Jeffrey R. Harris & Laura A. Linnan
Purpose:Small employers, while motivated to implement wellness programs, often lack knowledge and resources to do so. As a result, these firms rely on external decision-making support from insurance brokers. The objective of this study was to analyze brokers’ familiarity with wellness programs and to characterize their role and interactions with small employers.Design:Using a newly developed common interview guide (20 questions), protocol and analysis plan, 20 interviews were conducted with health insurance brokers in Illinois, Minnesota,...
This data repository is not currently reporting usage information. For information on how your repository can submit usage information, please see our documentation.