Mitigating Mortality Anxiety: Identifying Heritage Tourism’s Role in Terror Management

Jiaying Lyu, Lili Wang & Wei Wei
Although terror management theory has been widely studied, little research has empirically examined whether travel functions as a terror management mechanism. Thus, the present research investigated the influence of mortality anxiety on heritage tourism preference and heritage protection intention through two studies. Study 1 shows that as individuals’ general mortality anxiety increases, their tendency to search for meaning in life increases, which fosters their heritage travel preference and heritage protection intention. Study 2, using an...
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