How to Engage Employees in Corporate Social Responsibility? Exploring Corporate Social Responsibility Communication Effects Through the Reasoned Action Approach

Chuqing Dong, Yafei Zhang & Song Ao
Increasingly, employees are recognized as important enactors and contributors to corporate social responsibility (CSR) activities, making their engagement a critical consideration of internal stakeholder management. While the positive outcomes of employees’ CSR engagement have been extensively investigated, the present study focuses on an essential yet understudied question: How do employees engage in organizational CSR activities through communication efforts? We proposed and tested an employee-centered CSR engagement model based on the reasoned action approach. Findings from...
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