Enhancing International Students’ Experience in the UK through the Development of a Higher Education Co-opetition Framework: An Examination into Welsh Universities’ International Collaboration and Student Recruitment Activities

Yi He
Co-opetition is an increasingly popular hybrid corporate strategy, combining cooperative competition and competitive cooperation (Bengtsson and Kock, 2014). It offers organisations five commonly utilised co-opetive models, namely strategic alliance, joint venture, franchising, licensing and co-branding, in which business partners work together to achieve mutual goals, as well as compete in a healthy marketing environment (Leitao et al., 2014). The core of co-opetition, known as the value net framework, provides organisations a guideline to create sustainable...
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