Relationship marketing in Pasargad Bank

Naghmeh Nadervandi, Ali Esmaeli Zadeh Mogharebi & Mehdi Sabokro
Nowadays, maintaining and developing the capabilities of the organization depends not only on providing top-quality services, but also on the ability to attract customers and faithful them by creating favorable conditions. Relationship marketing is an important tool that can provide these conditions for customers. The purpose of this research was to investigate this factor and its impact on brand quality. The statistical population included the customers of Pasargad Bank in Tehran. In order to collect...
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