Deep immersive vs light social: an examination of fan engagement strategies of Game of thrones and Orange is the new black

Yuanshu Xu
The changing landscape of the TV industry has put fan engagement in a much more important role to the success of a TV show. Among the major contenders in the TV show business, HBO and Netflix have been frequently put into comparison as they are becoming more alike. At the end of the day, there are only so many consumers out there, how to gain the most consumers effectively and retain the fans of the...
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