Moral Licensing and Cleansing Theory: A Study in Decision-Making, Morality and Interaction

David Llewellyn Reeves
The role of morality in the decision-making and behaviour of individuals has a long research history across a wide range of disciplines, and has led to often- competing descriptions and definitions of morality itself. While religious belief has been at the core of some previous work, hedonic models of morality have also been used to explain behaviour and decisions. However, such models leave many common behavioural patterns unexplained, with the theories unable to readily reconcile...
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