Communicating science through entertainment television: How the sitcom The Big Bang Theory influences audience perceptions of science and scientists

Pei-Ying Rashel Li
This study aimed to explore whether entertainment television can increase the public’s engagement with science. The motivation for the study was the 2010 Inspiring Australia report, a national strategic plan to engage the Australian public with science. One of the ‘key principles’ stated in Inspiring Australia was the need to strengthen the media’s role in communicating science, including entertainment television. However, there has been little empirical research into how adults engage with the science content...
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