Pragmatic-linguistic aspects of WWF PSAs on nature protection

Heghine Kharazyan & Zoi Tatsioka
The article investigates the pragmatic-linguistic aspects of two World Wide Funds for Nature (WWF) Public Service Advertisements (PSAs) on nature protection. Drawing on the theories of Critical Discourse Analysis (Fairclough 1995a, 1995b, 2000, 2003; van Dijk 1995; Wodak 1996), Critical Discourse Studies (van Dijk 2007;Wodak and Meyer 2015), Multimodal Critical Discourse Studies (Machin 2013), Austin’s Speech Act Theory (Austin 1962), and Searle’s classification of speech acts (Searle 1975), the paper examines the pragmatic features of...
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