A Strategically designed Concept of a Physical Wellness Application for the iPhone

Prithu Sah & Oliver Emmler
Introduction: Obesity has reached epidemic proportions globally. WHO projects that by the year 2015, approximately 2.3 billion adults will be overweight and more than 700 million will be obese [ref:1]. Our Physical Wellness Application is a second generation persuasive tool [ref:2][for full text, please go to the a.m. URL]