Assortment policy in fashion retail - can a setup-specific assortment policy be observed on the German market? An empirical study of vertical managed store, outlet and online formats

Nicole Ladmann & Peter Bug
Today many vertical retailers are operating different sales channels at the same time and are respon-sible for the range of products in all sales channels. The purpose of this paper is to examine whether for vertical fashion retailers a format-specific assortment policy can be observed on the German mar-ket. To investigate this topic in addition to secondary data of a literature research, quantitative prima-ry data was collected through a structured observation by conducting store checks....
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