The challenge of early sales planning in green startups: How to sell and to whom?

Carlos Omar Trejo Caballero
Our world requires more than ever green entrepreneurs, willing to develop sustainablesolutions to solve the ecological problems caused by our modern way of living. This workfocuses on the major challenge of Green Startups: finding costumers and generating sales.This thesis presents a clear definition for Green Startups, statistical data, as well as trends,opportunities and challenges, as well as a simplified methodology based on the Eco-Canvasfor a circular economy, to analyze the value proposition of Green Startups...
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