THE LINK BETWEEN STRATEGIC POSITIONING AND OPERATIONAL CONTROL: A FIELD STUDY OF A RESTAURANT BUSINESS

Hybrid organizations that pursue both social mission and profit aims have been prevalent in our society for many decades. However, the importance of for-profit corporations’ positive social impact has been emphasized and scrutinized in recent few decades, attracting attention of both scholars and practitioners. This study builds on the existing strategy and control framework and proposes an extended conceptual framework for the link between strategic positioning and operational control for hybrid organizations that pursue both...
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