Applying the Generalized Matching Equation to Penalty Kick Selection During Elite Soccer Competition

The Generalized Matching Equation (GME) has been utilized by many behavioral researchers as a model of operant choice, especially in elite sports. In this instance, the GME was used to analyze the penalty-kick selections (e.g., shoot right or shoot left) of nine elite international soccer players. The analysis of archival data from in-game decisions demonstrated the presence of matching across participants and within a naturalistic setting. Undermatching consistent with previous laboratory and non-laboratory research on...
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