Standardising Halal: interpreting the tension between global and local

Eva Nisa
This study focuses on the expansion of the current global halal (permission according to Islamic principles) industry in Malaysia and Indonesia. It investigates the halal cultural economy—finance, food, travel, fashion, media, and cosmetics—in these two Muslim majority countries in Southeast Asia. In both countries, the Islamic cultural economy is thriving. Malaysia tops the Global Islamic Economy (GIE) indicator, while Indonesia has enormous potential in the halal economy as the largest Muslim majority country. The GIE...
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