IMPULSIVE PURCHASE EXPERIENCE: CONCEPTUAL CLARIFICATION AND MEASUREMENT PROBLEMS

RABIE EL BADAOUI
The main purpose of this article is to provide basic elements that characterize impulse buying. Despite the importance of researchs on impulsive purchasing behavior, problems of conceptual clarification persist. After a presentation of previous works that were interested in its definition, we will highlight the specific properties of impulse buying that could be able to clarify this concept and make it easier to measure. Thereby, the purpose pf this article is to present all of...
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