WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE

BOUCHRA BENNANI & SOUAD ELMANSSOURI
The goal of this research is to treat Ivorian consumer responsibility by focusing on its economic aspect. This economic sensitivity is more perceptible when the consumer must make a choice between the local product and the foreign product. Two studies have been conducted concerning the French consumer ((Folcher and N'Goala, and Moroccan consumer (Elmanssouri and Baakil, 2017). Our other a quantitative study was conducted among a sample of 107 Ivorian consumers to verify the veracity...
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