The impact of green marketing tools on the purchasing behavior of the Moroccan consumer.

O. Benjelloun Andaloussi & B. Benchekroun Aiboud
In recent decades, environmental concern has become not only an important public issue, but also a crucial topic in academic research. A sharp increase in environmentalism has emerged in the United States and in Western Europe and Africa. A positive change in consumer behavior with respect to environmental products can be seen due to the increased level of environmental awareness since the 1970s. This change contributed to the early green revolution to prevent other damage...
This data repository is not currently reporting usage information. For information on how your repository can submit usage information, please see our documentation.