Non-Verbal Marketing Research Techniques in Education

Marianna Ababkova
The purpose of marketing research in education is to get information about the consumers of educational services and to discover appropriate strategies for tailoring the marketing strategy of an educational organization. Building on previous work regarding “Mental Maps as a Creative Tool of Marketing Analysis in Education,” this paper considers the task of qualitative and quantitative marketing research that aims at identifying significant market features of an educational organization and increasing the potential of its...
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