Comfort in clothing: a Baumanian critique of how clothing contributes to the well-being of women in the United Kingdom

Karen Cross
This Comfort in Clothing study explores how fashion, clothing and dress practices contribute to the psychosocial well-being of women in the UK. Fashion is a global industry, fuelled in recent times by the growth of the athleisurewear sector, reflecting the postmodern preoccupation with comfort, leisure and well-being in Western societies. Well-being is identified as important to the individual and on a wider societal level, with rising mental health issues identified as a global health concern...
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