Changing society: pioneering women entrepreneurs in Saudi Arabia

Sosan Algahtani
The research examines the role of institutions influencing Saudi female entrepreneurs, and how they became enabled to be social agents and institutional entrepreneurs in a very traditional, family-orientated society - albeit facing pressures to change. In acknowledging the uniqueness of the social-cultural context in Saudi Arabia, this study adopts a qualitative design. Specifically, purposive and snowball sampling techniques were implemented to gather primary qualitative data. The data draw on 31 interviews with female entrepreneurs residing...
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