The role of image in the promotion of a region as a visitor destination

Gillian C. Finlay
This research examines the role of image in the promotion of a geographical region as a visitor destination. The inter-relationship between tourism and image was focused upon from both the potential visitor's perspective and the viewpoint of the promoter. Using the Grampian region in the North East of Scotland as a case study, visitors and non-visitors to the area were surveyed to ascertain their image of Grampian, how that image was formed and the perceived...
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