Building better conservation media for primates and people: A case study of orangutan rescue and rehabilitation YouTube videos

Andrea DiGiorgio, Cathryn Freund, Imani Mulrain, Erin Heaning & Jesse McCann
1. Conservation organizations rely on social/internet media platforms to raise awareness and fundraise. Social media is a double-edged sword: it can be a wide-reaching and effective tool for education and fundraising, but can also have counter-productive impacts on public views toward wildlife and understanding of wildlife conservation. 2. For example, depicting humans interacting with wildlife in media may increase video popularity, but animals shown in anthropogenic contexts are also viewed as appealing pets. We are...
14 views reported since publication in 2021.

These counts follow the COUNTER Code of Practice, meaning that Internet robots and repeats within a certain time frame are excluded.
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1 download reported since publication in 2021.

These counts follow the COUNTER Code of Practice, meaning that Internet robots and repeats within a certain time frame are excluded.
What does this mean?