Impact of disease characteristics and knowledge on public risk perception of Zoonoses

Caroline Spence, Sarah Jenkins & Magda Osman
Zoonoses represent a global public health threat. Understanding lay perceptions of risk associated with these diseases can better inform proportionate policy interventions that mitigate their current and future impacts. While individual zoonoses (e.g. Bovine Spongiform Encephalopathy) have received scientific and public attention, we know little about how multiple zoonotic diseases vary relative to each other in lay risk perceptions. To this end, we examined public perceptions of eleven zoonoses across twelve qualitative attributes of risk...
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