Joining a group diverts regret and responsibility away from the individual

Marwa El Zein & Bahador Bahrami
It has recently been proposed that a key motivation for joining groups is the protection from negative consequences of undesirable outcomes. To test this claim we investigated how experienced outcomes triggering loss and regret impacted people’s tendency to decide alone or join a group, and how decisions differed when voluntarily made alone vs in group. Replicated across two experiments, participants (N=125 and N=496) selected whether to play alone or contribute their vote to a group...
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