Data from: When feeling younger depends on others: the effects of social cues on older consumers

Cesare Amatulli, Alessandro M. Peluso, Gianluigi Guido & Carolyn Yoon
How do social cues in the immediate environment affect older consumers’ tendency to feel younger? And what is the impact of this tendency on consumption? This research investigates the malleability of older consumers’ feel-age and the underlying mechanisms by focusing on the influence of contextual social cues and the downstream effects on consumption behavior. Five experiments provide evidence that the mere presence of young social cues triggers an identity threat for older consumers; and feeling...
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54 downloads reported since publication in 2019.

These counts follow the COUNTER Code of Practice, meaning that Internet robots and repeats within a certain time frame are excluded.
What does this mean?