Interest in insect die-off and intention for action using Google trends

Esther Felgentreff, Sascha Buchholz & Tanja Straka
1. The publication of “More than 75 percent decline over 27 years in total flying insect biomass in protected areas” by Hallmann et al. in October 2017 gained vast media coverage in Germany. The insect crisis as conservation topic has received little attention among the public before, but since media influences people’s awareness, we investigated i) whether the study publication induced increased awareness among the German public for insect die-off, and ii) whether it contributed...
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