Survey of Principal Sources of Entertainment in Stoke-on-Trent and Newcastle-under-Lyme, 1970; General

S. C. Riley
The first survey (SN:188) was carried out as an exploratory exercise at the request of the theatre management. The aim was to collect information about the audience attending the theatre over a complete season. Discovery, not hypothesis testing, was the keynote. The second survey (SN:189) complemented and extended the first and set it in an overall context of entertainment and media-usage.
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