Internal Marketing and Performance Surveys of India Call Centres, 2007-2009

N. Malhotra & P. Budhwar
<i>Internal Marketing and Performance Surveys of India Call Centres, 2007-2009</i> examined the topics of human resource management and internal marketing in Indian call centres. The data available from the UK Data Archive are from the second phase of research which aimed to gain an in-depth understanding about the nature of internal marketing strategies of various types of call centres operating in India. A self-completion questionnaire was administrated to three major business process outsourcing companies in...
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