Managing Minor Ailments: the Public's Preferences for Attributes of Community Pharmacies, 2013

V. Watson
This study aimed to: <ul><li>establish the public's preferences for pharmacy service attributes when managing minor ailments; </li><li>establish the trade-offs people are prepared to make to ensure access to their preferred pharmacy service, in terms of willingness to pay (WTP); and </li><li>predict the likelihood of uptake of pharmacy services with specified combinations of attributes.</li></ul>Data were collected by computer assisted personal interview (CAPI) using a questionnaire comprising a discrete choice experiment (DCE). Additional data collected using two...
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