Value Co-Creation in Knowledge-Intensive Media Businesses: Conceptualizing the Integrative Dyadic-Triadic-Network-Knowledge Shop Framework

Melanie Herfort, Reinhard Kunz & Petra Düren
Purpose: This study develops a novel framework that illustrates how to better identify, understand, and stimulate dyadic, triadic, and network value co-creation in knowledge-intensive media businesses. It improves the conceptualization of model-based value co-creation among businesses and enhances the understanding of development frameworks by combining established strategic management and marketing concepts. Methodology: This research brings together two perspectives: a provider-centric strategic management knowledge shop (business characteristics) and a service logic-based dyadic-, triadic-, or network-integrated service...
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