Professional discourse and professional identities at cross-purposes: Designer or entrepreneur?

Birgitte Norlyk
What happens when designer dreams meet business reality? This paper illustrates how a group of professional designers experienced emotional tensions and conflicts of personal and professional identity during an eight-week voluntary course on business and entrepreneurship for the creative professions. The designers' discourse, which revolved around ideals of commitment towards artistic integrity, aesthetics and design clashed with the hard core discourse of business which highlighted practical concerns relating especially to market considerations and the necessity...
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